
Spring 2025 | Overhead Crane & Hoist Magazine
OCH meets Steve Napieralski, as the president of ever-growing OZ Lifting Products, collects another set of keys. Innovative products inspire innovative solutions, he says.
Steve Napieralski says you can never have a big enough garage. And he knows a thing or two about upsizing.
When we catch up with the president of OZ Lifting Products, he is about to relocate his 20-year-old business, a manufacturer of davit cranes and industrial lifting equipment, five miles or so further south east along the banks of the Mississippi River. It will be the fourth time the company has relocated, having been founded in December 2004 with two staff.
“If you’re looking to expand, make sure it’s big enough. It’s like building a garage — it can never be big enough,” he quips.
Witty, yes, but Napieralski is an earnest businessman too. From humble beginnings, akin to a suburban garage; today, he employs 25 people full-time and has a distributor network that spans North America. The new facility, appropriately located on Innovation Drive, not only sprawls across 40,000 square-feet of Winona, but it sits on a five-acre lot and is primed to facilitate further expansions. Innovation is a company cornerstone and is even signposted in its ‘Innovate. Elevate’ tagline.
“We’re moving to the opposite side of town to an industrial park,” says Napieralski. “Winona is a small community and it’s exciting that we will continue to be able to call it home. The owner of the property learned that I was looking for an existing building or land to build on. He reached out to me, and the rest is history.”
The sale went through over a year ago, but a significant renovation project was required and, after extensive demolition, a build-out didn’t commence until last Fall. Construction, including 5,000 square feet of office space, lasted until the end of February this year. Excess inventory and manufacturing equipment has been moved across in a piecemeal fashion.
“All the subcontractors are local to the area,” adds Napieralski, a graduate of Winona State University. “I like to keep as much business local as I can. All four of our facilities have been in the same town. It not only helps the community, but from a maintenance perspective it’s nice to have subs [subcontractors] that can take a call and come quickly to our facility.”
The site will facilitate additional engineering capabilities, with room for more specialized equipment. Future expansions will enhance in-house manufacturing, more automation, and advanced testing capabilities. A nine-foot-deep pit, for example, is a notable addition because it will allow for live load testing. Napieralski says wider goals are increased safety and efficiency across the board for everyone on the team.
At the point of use
Over two decades, OZ Lifting Products has grown a distributor network than spans North America. It is a dealer matrix that delivers its davit cranes and industrial lifting equipment to the point of use in a multitude of marketplaces. Such is the diversity of end-use applications, even the company’s president doesn’t know where it all ends up.
Luckily, OCH continues to cover interesting case studies, many of which were of interest to attendees at the recent AHR Expo, where OZ Lifting exhibited to a delegation of heating, ventilation, air-conditioning, and refrigeration (HVACR) professionals. In one example, a maintenance system, based on a Tele-Pro, was utilized on the top of a roof.
In another, at Saks Fifth Avenue in Manhattan, OZ provided equipment for a high-profile rigging job that involved lowering a $250k Lucid Air Sapphire electric car. Residuals and biosolids applications are aplenty too.
Napieralski says, “Innovative products inspire innovative solutions. We have found that all of our products have been used in many different applications. Put simply, we offer innovative products and solutions that make the job easier and safer.”
Davit crane pro
OZ Lifting is best known for its range of davit cranes, including the 1,200-lbs. capacity CompOZite model that is made from advanced composite material and weighs only 83 lbs. The CompOZite Elite, meanwhile, is what Napieralski refers to as, “The world’s most innovative davit crane.”
It’s hard to argue, given that it offers the same capacity as the other model, but with a total crane weight of only 37 lbs. Then there’s the recently relaunched Tele-Pro davit, available in 500 lbs., 1,200 lbs., and 2,500 lbs. capacities, which allows users to leverage the benefits of the manufacturer’s other cranes, while telescoping the boom in and out under load. Among other davits and accessories are manual and electric hoists and winches, in addition to a range of beam trolleys, clamps, and wire rope products.
It is a product range that has been strategically assembled over time — and not just during the two decades since inauguration. Napieralski cut his teeth in lifting back in 1988, when he worked for an equipment manufacturer. He launched his first business in the mid-1990s, representing other manufacturers, specializing in the lifting and rigging business.
“Prior to launching [OZ Lifting],” he reflects, “I was nine years into my rep business, uneasy about the contracts I had with each of the companies I represented. I was able to leverage the strong relationships I had with all the distributors that I called on. Around the same time, I met two Australians who were looking for someone to distribute their hoist equipment exclusively in the U.S.”
The foundations of the company’s initial offering were built on a simple manual lever and chain hoist, equipped with overload protection. Interestingly, these lines have grown into today’s Premium series of products. U.S.-made items were soon added to the catalog; today’s 540 stock keeping units (SKUs) represent a combination of both domestically manufactured and imported products.
Add a new website to the 20th anniversary celebrations and relocation, and it’s a heady cocktail. A passionate philanthropist, and new grandfather too, it’s remarkable that Napieralski fits it all in. Yet, his gait is evenly paced and his demeanor as relaxed and comfortable as his Cole Haan shoes.
“It has been an interesting past year,” he beams.
But not 12 months or so that would have totally surprised him.
“The whole operation is built on a customer-centric approach,” Napieralski continues. “We serve customers across various industries, often identifying solutions they didn’t even know they needed. At the numerous tradeshows we attend each year, we listen closely as people share their lifting challenges and pain points. We then collaborate with the team to develop innovative solutions — many of which are industry firsts, like the CompOZite davit crane. By leveraging advanced materials and techniques, we create groundbreaking products that, in turn, inspire innovative solutions for end users.
“Our needs have changed over the years; we went from strictly an import business to now over half of the offering being products we are making here in the U.S. And that was by design; we have four patented products [and two more patents are currently pending].”

Visitors to ProMat — the exhibition takes place March 17-20 at Chicago’s McCormick Place — will see the U.S. Patented Tele-Pro davit crane, for example. While all lifting specifications, hook reach, and lifting heights remain the same, several improvements have been made.
Napieralski points to smoother boom operation under load; enhanced maneuverability; clearer capacity limits; industrial, high-visibility powder coating; and simplified maintenance. These five features will be showcased during on-site demonstrations. The CompOZite model, also patented, will be at the exhibition as well.
“We will be working towards same day shipping,” says Napieralski. “We currently ship within two business days but with this additional space the goal is same day. It’s the way industry is moving. So many things have changed, with the most obvious being how people access information. In the 90s it was literature — that was your sales tool. Now, with the internet, you really need a user-friendly website. That doesn’t mean they don’t want to see it first. After Covid, I think trade shows have gained in popularity. People like to physically see products — especially new products. Then when they have a need for them, they want them quickly. Tomorrow, even.”
The company’s new website aligns with these trends and captures every product in the catalog. More than that, it’s an online portal to the business. Significant investment has been placed in design and search features to ensure that visitors — distributors, reps, and end users — can easily navigate the multifaceted platform.
The developers conducted in-depth interviews with key stakeholders, including corporate decision-makers, engineers, end users, distributors, and sales reps, to understand their needs and challenges. By gathering their feedback and insights, the team was able to tailor the website to provide a seamless and efficient experience for everyone who visits.
Giving back
Dog-lover, Steve Napieralski, the president of OZ Lifting Products, has recently committed to funding training for police dogs.
As part of a new initiative, the company will fund one dog every year through the Code Blue K9 program. The first one will be delivered to the City of New Hampton Police Department in Iowa later this year. At the concept’s heart is the company’s new facility, where an out-building will be utilized by Trace Erickson, a former law enforcement officer, to complete his 13-week training programs.
Napieralski says, “I met Trace at our local YMCA. As he told me, there are many police departments that would love to have a dog on staff but can’t afford the upfront cost. My wife, Jane, and I felt this is a way to give back to a community.
“We are so excited about this new program. My father was a Chicago policeman and Jane’s father was a Winona fireman — so public service runs through our veins. It’s a complete honor to give back. It gives us so much joy.”
As part of the agreement, OZ Lifting-funded dogs that pass through Erickson’s program will have ‘OZ’ somewhere in their name, for example, ‘Ozzie’, adding to the initiative’s charm and legacy.
“This is a way to create a personal connection between the company and the communities it serves, making the program memorable and unique,” says Napieralski.
The list of philanthropic work is growing. In 2024, OZ Lifting donated over $27,000 to local charitable organizations. Recipients included: Habitat for Humanity; Winona Area Public Schools; YMCA; Winona Volunteer Services; Chicago Police Memorial Fund; Mayo Clinic; and National Child Safety Council. A number of racing car drivers that work at the company also benefit from funding.
“I want to help my community and coworkers succeed in all facets of their lives,” continues Napieralski. “And I really want people to enjoy coming to work with and for us. I am blessed with the quality people I have around me and I don’t take them for granted. We are fortunate that we have enjoyed the success we have had — and we look forward to more community contributions.”
Anyone interested in supporting the Code Blue K9 program or any of the aforementioned charitable endeavors, should contact OZ Lifting for further details.
It’s a digital world that Napieralski has adapted to, like every member of his generation. For new grandson, Noah, life will be different and altogether more technological. However, the same family values endure at home and in business, he believes.
“My wife, Jane, and I have strived to be the best parents we can be. Providing for our children has been our top priority and working hard has been central to that objective. I’ve been there to help my children through life, allowing them to make mistakes and learn from them. I’ve taught them to treat people with respect and encouraged them to be the very best that they can be. Family and business continue to have much in common.”
It’s working. A once humble start-up is now metaphorically, “Entering its college years,” as Napieralski sees it. With lots more expanding to do, it continues to enjoy aggressive growth and is once again seeing a double digit year to date increase. Spring is finally in the air too.
See Napieralski and his team at ProMat (Booth S309).